Person seated on a pink couch in a room with large, angled windows, displaying urban buildings outside. The room contains books, a framed photograph, and a potted plant.

“IF IT’S GOOD, YOU KNOW,” SAYS PAREDES. THAT IS THE FOUNDATION OF HIS DESIGN PHILOSOPHY, ONE HE’S PUTTING INTO PRACTICE AT HIS MULTI-DISCIPLINARY STUDIO.

Alfredo Paredes knows how to harness design to tell a story. He creates an entire world in a single project—be it a room, residence, store, restaurant or a hotel—and brings exceptional experiences to life for clients in search of the extraordinary. 

Paredes, who’s been described as having “visually perfect pitch,” is an industry veteran who spent 33 years creating environments, experiences, and products at Ralph Lauren, most recently in the role of Executive Vice President and Chief Creative Officer.

As head of both Global Store Design and Architecture, Paredes was the creative force behind all Ralph Lauren stores and restaurants worldwide. He was responsible for the inception of the famed visuals of the flagship Madison Avenue store windows and the conception and design of the now legendary Polo Bar in Manhattan.  

Referring to his decades-long relationship with Mr. Lauren, “I’m a multi-disciplinary creative director taught by the best,” Paredes notes. His wide range of expertise and skill had him at the helm of the Ralph Lauren Home Design Studio, which will serve his own studio well as it expands its furniture line to rugs and home accessories. Alfredo also created once-in-a-lifetime spectacular events such as Lauren’s 50th-anniversary fashion show and party in Central Park.

Prior to his three-decade career at Ralph Lauren, Paredes worked in visuals for Laura Ashley and Britches of Georgetown. He’s a graduate of the Art Institute in Atlanta.  

“Good design has the power to transport you to other places and other states of mind,” says Paredes. Those are just the sorts of creative enterprises in which Alfredo Paredes Studio specializes—the fashioning of spaces, home furnishings, and unique events designed to accelerate the pulse of clients with even the biggest dreams. Our mission is to create extraordinary environments and unforgettable, truly memorable experiences. “We’re detail-oriented,” Paredes says, “and we obsess over everything.” 

Loft interior with glass ceiling, vintage furnishings, dining table with chairs, vibrant pink sofa, navy armchair, large potted cactus, decorative rug, and stacked books on a coffee table.
Stylish living room with a glass ceiling, featuring a pink sofa, dark armchair, and a coffee table with books. A spiral staircase and large potted plants enhance the modern design.

Meet the Team

  • Portrait of a middle-aged man with curly gray hair and beard, wearing black glasses and a black turtleneck, smiling and looking at the camera against a dark background.

    Alfredo Paredes

  • A woman with long, light brown hair, wearing a black top, a dark leather jacket, gold necklace, and colorful beaded bracelets, smiling at the camera against a dark, gradient background.

    Jennifer Tsigaras

  • A man with dark hair, wearing a black T-shirt, sitting at a wooden table with his hands clasped, looking at the camera with a neutral expression against a plain background.

    Manrique Cartin

  • A woman with dark brown, wavy hair wearing a dark turtleneck sweater, looking at the camera with a neutral expression, against a brownish background.

    Claudia Levy

  • A young man with brown hair, light skin, and freckles, wearing a white t-shirt and black vest, sitting with his arms crossed on a wooden surface, looking at the camera with a slight smile against a dark background.

    Marcus Tyler

  • Portrait of a woman with long dark hair, wearing a black blazer, and jewelry including rings, a bracelet, and a watch, with her chin resting on her hand, looking at the camera against a dark background.

    Caroline Bennett

  • A portrait of a young man with brown hair, wearing a brown tweed blazer over a black shirt, looking directly at the camera with a neutral expression, seated against a dark background.

    Daniel Cartin

  • A woman with dark brown hair, wearing a black long-sleeve shirt, sitting at a wooden table against a dark, neutral background, looking at the camera with a slight smile.

    Kelsey Egan

  • A young woman with long dark hair, wearing a black shirt and layered necklaces, sitting at a table against a dark brown background.

    Amelia Onishi